Persona on policy
Persona helped shape and sponsor California legislation
against unauthorized AI replicas of a person’s voice, image, or likeness.
Josh, co-founder of Persona, testified before the California Senate
Judiciary Committee in support of the bill. First introduced as SB 970,
the proposal returned as SB 11 in 2025 — seeking legal recourse for
victims, clearer warnings on cloning tools, and safeguards for
AI-manipulated evidence in court.
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April 2024
Josh, co-founder of Persona, testifies before the California Senate Judiciary Committee.
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September 2025
SB 11 clears both chambers of the California Legislature.
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October 13, 2025
Governor Gavin Newsom vetoes the bill.
